“Our shields are worn out. Our resolve is being tested. “
That’s what the most immediate frontline healthcare workers are saying in a new ad campaign as the coronavirus pandemic rages across the United States, breaking almost daily records for deaths – and cases – state after state.
The campaign, in print and video form, led by around 100 of the country’s largest and most well-known hospital groups begins Thursday and aims to counter public resistance to wearing masks.
The message begs Americans to protect everyone, including those at the forefront of the battlefield in so many states where incoming patients wait for beds in overwhelmed hospitals with staff members tired from the relentless march. of death during the pandemic.
Major hospital groups are sponsoring print ads in leading newspapers, including the New York Times, and backing a social media campaign with a powerful video that expresses the frustration felt by some health workers across the country at the refusal of so many. of Americans wearing masks. , an action that could potentially prevent tens of thousands of deaths.
The video, with striking black and white photographs of doctors and nurses leaning over Covid-19 patients amid this crisis, urges the public to do more, to step up, to prevent the exponential rise in cases in their communities. It is a call to arms.
“We put our lives on the line every day to keep you safe. So do something for us. Carry. A. Mask ”, we read in the caption.
Dr Tomislav Mihaljevic, chief executive of the Cleveland Clinic, led the campaign, saying it aimed to recognize the fatigue of healthcare workers in the face of the eight-month pandemic in the United States.
“It’s a cry for help, a rallying cry,” he said.
The participating hospital groups represent a wide range of organizations and businesses with facilities across the country, including major academic medical centers like Johns Hopkins Medicine, Mass General Brigham, NewYork-Presbyterian, and UCLA Health; large for-profit chains like HCA Healthcare; and religious hospital groups like Adventist Health and CommonSpirit Health.