Even before the pandemic and the riot, the Trump presidency had complicated business for the Trump brand.
For much of his tenure, the company remained neutral as the last name was removed from several properties and potential new deals never saw the light of day. Mr Trump’s polarizing policies also seemed to create a red-blue divide, leaving his hotels in Democratic strongholds like New York and Chicago struggling, while his golf club in North Carolina was booming.
One bright spot in 2020 was Mar-a-Lago, Mr. Trump’s private club in Florida and his planned new residence. Mar-a-Lago’s revenue rose from $ 21.4 million to $ 24.2 million, an increase of 13%. The company’s retail operations also grew, more than doubling revenue to nearly $ 2 million.
Trump’s golf industry has had mixed results. While many courses recorded losses of 10% or more, revenues increased at clubs in West Palm Beach, Florida, and at another near Charlotte, North Carolina, as golf became a popular outdoor escape from the dangers of Covid-19.
But at Doral, Mr. Trump’s biggest revenue generator, revenues fell from $ 77.2 million in 2019 to $ 44.2 million, down almost 43%.
Trump Turnberry, a golf club in Scotland, experienced a significant downturn last year. Revenue rose from $ 25.7 million to $ 9.8 million, or about 62%, as Scottish authorities shut it down due to the virus.
Some of the Trump Organization’s biggest declines have come in its hotel business as the virus halted travel and the company downsized to stem losses. The Washington hotel, which the Trumps had considered selling before the pandemic, was particularly affected. The hotel’s famous restaurant and lobby – long a gathering place for lobbyists, White House aides, and other Trump supporters – have been closed for extended periods over the past year and the hotel occupancy rates have dropped considerably.
Mr Trump said assets worth at least $ 1.3 billion, down slightly from 2019.
He also reported receiving 10 gifts, including an Ultimate Fighting Championship belt, golf gear, a leather jacket and a computer from Tim Cook, Apple’s CEO, valued at $ 5,999.
Eric Lipton contributed reporting.