Drawing inspiration from the battered restaurant industry during the coronavirus pandemic, Girl Scouts across the United States announced this week that they will be offering contactless delivery and pickup of their cookies through Grubhub.
This is the first time that Girl Scouts, who have sold cookies for more than a century, have worked with a national delivery service, the organization said.
For decades, cookie stalls, stacked with boxes of Samoas, Thins and Clovers, have been ubiquitous outside of supermarkets and other high traffic areas. So, have direct sales pitches from the Girl Scouts parents to their co-workers.
But then the pandemic struck – severely limiting direct contact. So Girl Scouts got creative.
“We are proud of the ingenious way Girl Scouts run their cookie business safely and use their income to make the world a better place,” Girl Scouts Acting Executive Director Judith Batty said in a statement. “This season our daughters will continue to exemplify what the Cookie Program taught them: how to think like entrepreneurs, use innovative sales tactics and move on to new ways of doing business when things don’t go as planned. . “
Cookie sales were already underway last year when the global pandemic was declared, which the organization says prompted many Girl Scouts to adjust their strategies. Some have set up virtual cookie stands on social media, while others have shipped orders or set up drive-through collection sites, the organization said.
The Girl Scouts said online orders would begin February 1, with Grubhub making deliveries in select markets. Additional markets will be introduced during the cookie selling season, which typically runs from January through April.
The Girl Scouts said Grubhub had agreed to waive all fees it and competitors like Uber Eats and DoorDash typically charge restaurants. The fees have become a source of complaints within the industry.
A representative for Grubhub said Wednesday evening that the company was not immediately ready to comment.
Girl Scouts members will track and process orders and manage inventory using Grubhub’s back-end technology, the organization said. To promote the partnership, Girl Scouts said Grubhub will be offering free shipping on cookie orders of at least $ 15 until February 14. Orders can be placed on Grubhub’s website or on its delivery app.
Consumers who are new to a Girl Scout can search for local troops that sell cookies by entering their zip codes on the National Girl Scout website starting February 1. They can also buy cookies to donate to local rescue workers and other charitable groups.
Along with the announcement of contactless delivery, Girl Scouts have introduced a new variety of cookies – Toast-Yay !, inspired by French toast and dipped in icing – which will be sold in select regions this year.