Impacting Travel

WTTC launches plan to save the world’s travel industry

Last week, the World Travel and Tourism Council (WTTC) met with tourism ministers from a collection of the world’s largest economies, known as the G20, to present a plan to save the ailing global travel sector. .

Forty-five WTTC members were hosted during the G20 virtual meeting on October 7 that was hosted by Saudi Arabia. WTTC President and CEO Gloria Guevara called the virtual G20 meeting a historic meeting and said: “The nature of this meeting cannot be underestimated; it is the first time that so many travel and tourism CEOs and leaders have been invited to sit in the same forum as the G20 tourism ministers to establish a tangible plan to save the travel and tourism sector. “


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WTTC presented a 24-point plan that could be a game changer, which includes twelve points for the private sector and twelve for the public sector, outlining measures to accelerate the recovery of international travel. WTTC’s economic model suggests that approximately 100 million jobs could be saved, if international governments and their private sector counterparts can collaboratively implement the steps required by its proposal.

The WTTC said: “The private sector cannot reduce the payback period and regain 100 million jobs alone; public-private partnership is essential to the success of the plan,” according to Travel Weekly. Guevara declared: “This plan will have far-reaching consequences; It will bring real and genuine benefits to the industry as a whole, from aviation to tour operators, taxis, hotels and more.

From the public sector, the WTTC plan calls for international standardization of health regimens, COVID-19 testing protocols, and contact tracing programs to remove quarantines and travel barriers. It also calls on governments to establish air corridors connecting regions that demonstrate similar epidemiological conditions, and for countries to support promotional campaigns aimed at attracting return travelers.

From the global private sector, the WTTC plan would require standardized health protocols to be established and adhered to across all industries to provide a safe and consistent travel experience; that companies develop and implement new technologies to better manage the flow of visitors; and for companies to make their offerings more affordable and maintain flexible booking policies to encourage demand.

The resumption of international travel is key to the global economic recovery, as the 2020 WTTC Economic Impact Report revealed that the sector supported one in ten jobs (330 million in total), represented 10.3 percent of global GDP and it generated 25 percent of all new jobs.

Guy Ryder, Director General of the International Labor Organization (ILO), commented: “We need measures that create bridges between sectors and countries, supported by strong and unprecedented international political coordination. That is why I welcome the ‘100 Million Jobs Recovery Plan’ presented by the World Travel and Tourism Council. It represents the kind of concrete multilateral action, linking the public and private sectors, that the world urgently needs. “


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