Impacting Travel

WTTC celebrates the end of 2020 with its 200th destination for safe travel

WHY RATE: Certification for the WTTC ‘Safe Travels’ seal represents a commitment to putting the health and safety of travelers as the first priority, which may be the only thing that will ultimately help restore consumer confidence in the industry. – Laurie Baratti, TravelPulse Associate Writer

Following its launch in May this year, the popular World Travel & Tourism Council (WTTC) Safe Travels seal has been adopted by 200 destinations around the world.

Representing the global private travel and tourism sector, WTTC made history when it launched the world’s first ever health and safety brand, the Safe Travels seal, earlier this year.

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It was created to restore traveler confidence and revive the global travel and tourism sector, which has been devastated by the COVID-19 pandemic.

Now, as more destinations around the world continue to embrace the Safe Travels seal, the incredible milestone of 200 destinations was reached, with Chile, the US Virgin Islands, Belize, Dominica, Nicaragua and Uzbekistan becoming the last to sign up for the stamp.

Among the other 200 popular vacation spots around the world that use the stamp to reassure travelers and restore confidence to travel are Egypt, Turkey, Portugal, Argentina, Tunisia and Indonesia.

The WTTC Safe Travels seal reached its first major milestone just a few weeks ago when the Philippines became the 100th destination.

The globally recognized seal enables travelers to distinguish destinations around the world that have adopted global standardized health and hygiene protocols, so they can experience “safe travel.”

This pioneering WTTC move has also received endorsement from the United Nations World Tourism Organization (UNWTO), and the launch of global protocols to bring the travel and tourism sector back has been embraced by more than 200 CEOs, including some of the main tourist groups in the world.

Gloria Guevara, President and CEO of WTTC, said: “We are delighted to see that our safe travels are being so successful and are being embraced by destinations in all corners of the world.

“Reaching this incredible milestone, with 200 destinations around the world now proudly bearing our Safe Travels label, is testament to the hard work that has gone into making the label work for destinations and tourists alike.

“The seal shows that all 200 of these global destinations are working together to help rebuild consumer confidence around the world and revive the international travel and tourism industry.

“Travelers will be able to recognize destinations that have adopted the new set of global protocols, encouraging the return of ‘safe travel’ around the world.”

Anasha Campbell, Minister of Tourism of Nicaragua, said: “Nicaragua promotes responsible, sustainable, inclusive and accessible tourism for all; having the human being as the center of our policies and strategies. Our priority is the health and well-being of our visitors and our people.

“That is why we are honored to have received the Safe Travels seal, demonstrating the alignment of our Biosafety Protocols for the Tourism Sector with the global standards of WTTC, to regain the trust of our visitors and offer them authentic and unforgettable experiences.”

The widespread adoption of the seal shows that WTTC and all its members around the world place the safety and hygiene of travelers as their top priority.

The protocols were designed following the guidelines of the World Health Organization (WHO) and the Center for Disease Control and Prevention (CDC), and taking into account the best practices of the WTTC members.

Evidence from the WTTC Crisis Readiness report, which analyzed 90 different types of crises in the last 20 years, highlights the importance of public-private cooperation and the implementation of standardized protocols.

According to WTTC’s 2020 Economic Impact Report, during 2019, Travel & Tourism was responsible for one in 10 jobs (330 million in total), made a 10.3 percent contribution to global GDP, and generated one in every four of all new jobs.

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SOURCE: World Travel and Tourism Council press release.


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