Americans can look forward to cheaper flights this holiday season

Oct 28, 2020 Impacting Travel

Americans can look forward to cheaper flights this holiday season

Recent data reported by Kayak suggests that domestic flights for the holiday season are priced about 16 percent cheaper in the US than during the same period last year. But the biggest price drops are on flights to Florida cities like Fort Myers, Fort Lauderdale, Miami and Orlando, which are down 29 to 34 percent year-over-year.

Obviously, airlines want people to fly again, given the catastrophic impact the COVID-19 pandemic has had on the industry, and the holiday season is often the busiest of all.

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Despite cheaper airfare deals and added flexibility from airlines this year, data from Kayak indicates that consumer interest in traveling this winter continues to decline dramatically. Domestic flight searches were down by 81% and hotel searches by 74%, compared to the same period in 2019.

Being a trend now

However, since 2020 has been an unprecedented year in virtually every respect, perhaps a year-over-year comparison is not as revealing as a trend comparison to the previous holidays this year. Looking at the 2020 summer holidays (for example Memorial Day, July 4, and Labor Day), Kayak saw interest in travel gain momentum about 40 days before each respective holiday and reached its peak. peak only one day before. If that kind of consumer behavior is any indication, Americans may simply be waiting longer to book their trips.

The company said a recent survey of 1,116 Americans revealed that 45 percent have not yet established their travel plans for the upcoming holiday season; Which makes sense, given the air of uncertainty created by COVID-19 and the resulting reluctance of consumers to commit to plans too far in advance, as conditions may not hold.

Some additional insights gleaned from the data confirm the last minute travel trend. Hotel searches within two days of travel have seen a significant increase, from 28 percent in 2019 to 36 percent this year. Similarly, flight searches made within two weeks of departure increased from 29 percent in 2019 to 41 percent in 2020.

Since most airlines have eliminated change fees due to the pandemic, travelers could take advantage of cheap airfare deals now and modify their plans as needed closer to travel dates.

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